Tuesday, 2 March 2010

Kings of the one shot

I just found the video for Ok Go's new song. You may not remember the band, but i'm sure you remember the videos, first the dance for A Million Ways and then the ridiculously famous and oft repeated treadmill dance from Here It Goes Again. These boys do their videos in one shot, 3 and a half minutes of handmade perfection. Their new video is no exception.

It reminds me of Filschi and Weiss, who i have blogged about before, or that car advert where they do the same thing but all with car parts. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The "machine" was designed and built by the band, along with members of Synn Labs ( http://syynlabs.com/ ) over the course of several months.

Here is part 1 of the making of:

Interestingly, this isn't the only video for this song that they made, and the other one is super awesome too. Also done in one shot and featuring the Notre Dame marching band, all the audio was recorded live during the take, so the sound you're hearing is exactly what you see them performing in that shot. IU can't embed it, but follow the link here:


That's it for today, I hope it gave you a little life, i know both videos make me smile.

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